Hi, I’m Tom Letts, Head of Advertising & AI at Smart Marketing. I’m a certified AI consultant with more than 10 years of experience in digital advertising. My background spans small agencies, startups, and large media companies.

 

Before joining Smart Marketing, I built and led an in-house paid media team at one of the world’s largest publishers, managing more than $100 million a year in branded content ad revenue. That experience shaped how I think about performance strategy, campaign structure, and the disciplined decision-making it takes to grow accounts at scale.

 

At Smart Marketing, I lead the advertising department while also helping drive AI adoption and smarter internal systems. I’m focused on using AI to improve workflows, strengthen infrastructure, and support better decision-making across both internal operations and client performance. From campaign setup to performance dashboards, I’m always looking for ways to help our team work smarter, stay ahead of trends, and build scalable systems that support both our growth and our clients’ success.

 

What drew me to Smart Marketing was the opportunity to bring that level of strategy and structure into an environment where we can move quickly, think creatively, and make a real impact for businesses that truly feel the results of our work. After years of managing large advertising budgets for major brands, I was excited by the chance to apply my experience in a setting where the work feels more personal, the impact is more visible, and the success we help create is something we can actually see and be proud of. Helping local businesses grow and seeing firsthand what that growth means for the people behind those businesses is far more meaningful to me than simply spending ad dollars at scale.

 

What I enjoy most is combining strategy, creativity, and data to help businesses grow in a way that's measurable and meaningful. Smart Marketing has a strong team, a fast-moving culture, and a real commitment to results, and I’m excited to be part of what we’re building here.