INDUSTRY: TRANSPORTATION

SEA STREAK

SeaStreak Ferries made waves and we helped them go even further! With a strong brand and unforgettable travel experiences already in place, our job was to amplify their reach and visibility. Through strategic advertising, SEO, content creation, and social media, more people discovered just how easy and enjoyable travel by sea can be. From day trips to commuter routes, we made sure Seastreak stayed top of mind-and top of search. 🌊

Services: SEO, Advertising, Social Media, Videography/Photography

Platforms: Google, Instagram, Facebook

Challenge:

Seastreak Ferries already had a well-established reputation and loyal ridership base. Our challenge was to expand their reach, especially among new audiences looking for unique travel experiences. We also needed to promote day trips, weekend getaways, and commuter services in a way that felt fresh, exciting, and easy to book. Additionally, we aimed to improve online visibility through SEO and generate more ticket sales through digital advertising.

Solution:

We focused on storytelling and showcasing the experience-not just the service. By highlighting the breathtaking views, convenience, and seasonal destinations through high-impact video content, we created scroll-stopping assets that resonated across social media platforms. These were repurposed as engaging advertisements to drive both awareness and conversions. At the same time, we conducted SEO research and implemented strategies to improve Seastreak's rankings for high-intent keywords related to ferry travel and day trips in the Northeast.

Results:

Our efforts resulted in strong engagement across platforms, with standout performance from video reels that captured the Seastreak experience in action. These creative assets helped drive thousands of website visits and contributed to a noticeable boost in bookings. Seastreak now reaches new audiences online and ranks prominently for key search terms, increasing both ridership and brand awareness.

Facebook Ads:

Using the original content we've created highlighting Seastreak's scenic routes, day trips, and unique travel experience we've developed engaging Facebook and Instagram ads designed to capture attention and drive action. This increased visibility across social platforms draws more travelers to discover and book with Seastreak. Behind the scenes, we continually research and refine advertising and SEO strategies tailored to the travel and tourism industry to ensure long-term growth and measurable results.

Monthly Overview:

150K

VIEWS

500+

TICKETS SOLD

20%

REVENUE

INCREASE

REELS/TIK TOKS:

Video content is a GAME CHANGER! It consistently outperforms photos in both ads and social media. That's why we prioritize creative, high-quality video for our clients. With : 8422 pm Seastreak, video has helped boost engagement and drive real results. Check out some of our favorite reels!

PHOTOS:

Photo content plays a key role in maintaining a strong social media presence for Seastreak. High-quality images help create a clean, consistent brand aesthetic while showcasing the beauty of the travel experience-from skyline views to onboard moments. These photos not only elevate the look of Seastreak's social media feed but also serve as a visual reference for potential passengers exploring destinations, amenities, and trip options. Take a look at some of our favorite shots captured for Seastreak!

GRAPHIC DESIGNS:

Graphic designs are a powerful way to communicate with Seastreak's audience on social media. From service updates and seasonal promotions to holiday messages and customer testimonials, graphics help deliver key information in a clear and visually appealing way. Our design team creates custom graphics that align with Seastreak's brand identity and enhance the overall look of their social media presence.

STORIES:

Stories are an effective way to share timely updates and announcements with Seastreak's audience in a quick, engaging format. Whether highlighting upcoming sailings, promoting special events, or showcasing scenic moments onboard, stories help boost engagement and drive traffic to the page.

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NO CONTRACT.

We are dedicated to making our clients happy and providing them with results. We guarantee you'll want to stay.

Smart Marketing provides various options tailored to fit your needs! We design our packages uniquely to YOU! Check out some packages that we offer. Give us a call for a consultation for further details!

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