INDUSTRY: RESTAURANT

ONE WILLOW SEAFOOD RESTAURANT

Check out our awesome client, One Willow Seafood Restaurant in Highlands, NJ. We helped to shed spotlight on their waterfront restaurant and bring new customers through their doors with our engaging advertisements, SEO strategies, and strong social media presence.

Services: Web Design, SEO, Advertising, Social Media, Videography/Photography

Platforms: Google, Instagram, Facebook

Challenge:

One Willow Seafood Restaurant is located on the water in Highlands, NJ, overlooking the Hudson Bay and New York City skyline. Our challenge was to bring in new customers to their restaurant tucked away in this beautiful location. We wanted to draw attention to their brand, create more buzz, and bring in more customers for the summer season through advertisements. We also wanted to enhance their digital footprint by increasing their visibility on Google and across various social media platforms.

Solution:

The solution is to continuously create new advertisements to consistently run in order to highlight their business. These advertisements highlight important features of their restaurant that make them unique such as their Captain's Bar and Dock & Dine. Additionally, we focus on telling the story behind One Willow in order to showcase their brand. This focus on who they are and their commitment to sustainability across social media platforms better allows their audience to connect with them, thus continuously growing their following.

Results:

Through our advertisements and social media strategies, we were able to remarkably increase the number of new visitors. We were able to produce many leads for their business that resulted in many reservations. Additionally, we were able to create buzz around their business as people recognize their business stands out not only from their experience there but also from their social media presence. Check out our advertisements tab to see a more in-depth analysis of the results.

Facebook Ads:

Using the original content we have made, we create engaging Facebook advertisements that are run on Facebook and Instagram. This increased visibility across social media is able to draw attention to your business leading to an increase in leads. We continue to research advertising and SEO strategies that are most suitable for your business niche in order to provide the best results.

Monthly Overview:

80K

VIEWS

75+

MONTHLY

LEADS

15%

REVENUE

INCREASE

REELS/TIK TOKS:

Video content is MOST important! Videos perform much better for advertisements as well as across social media platforms. We place much focus on making new, creative video content for our clients. We have found that video content increases engagement and provides our clients with optimal results. Check out some of our favorite reels for One Willow!

PHOTOS:

Photo content is also important for your social media feed! Photos are a great way to keep up with a consistent brand image as well as create an aesthetic feed for your social media pages. They also serve as a great source for customers to refer back to when ordering a certain dish, requesting a certain service, etc. They are a great way to keep up with a consistent, professional brand image. Take a look at some of our favorite photos for One Willow!

GRAPHIC DESIGNS:

Graphic designs are a great source of communication with your audience on social media! They can be used for announcements, promotion for specific services, holidays, reviews, and more. Our team of graphic designers creates designs that are consistent with the brand of the client and aesthetically pleasing on the social media feeds. Here are some examples of graphic designs made by our team for One Willow!

STORIES:

Stories are a great way to provide announcements to your audience in a fast manner. They are also a great way to create engagement with your audience. It is also a great way to bring people to your page! Here are some stories that we have posted for One Willow!

WEBSITE DESIGN:

One Willow Seafood Restaurant is a well-known waterfront restaurant located on the Jersey Shore. We designed a beautiful website to highlight their main features to tell their story, and showcase who they are and what sets them apart.

KEY FEATURES:

- Highlighted unique location throughout website using advanced videography & photography

- Create convenient location for website visitors to reserve Dock & Dine slip

- Incorporated SEO strategies to optimize business' online presence

https://www.onewillowhighlands.com/

SEARCH ENGINE OPTIMIZATION (SEO):

We redesigned implemented SEO strategies for One Willow in order to improve their online visibility and improve their Google ranking. We incorporated these strategies into the website as well as their Google My Business pages in order to rank them #1 on Google for important keywords within their niche.

BEFORE:

*client's position on Google*

AFTER:

*client's position on Google*

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NO CONTRACT.

We are dedicated to making our clients happy and providing them with results. We guarantee you'll want to stay.

Smart Marketing provides various options tailored to fit your needs! We design our packages uniquely to YOU! Check out some packages that we offer. Give us a call for a consultation for further details!

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